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- 🎉 Attention Alpha fans! Alpha’s latest TAG airdrop goes live today at 10 AM—first come, first served!
💰 Don’t forget to share your airdrop or points screenshot on Gate Square with the hashtag #ShowMyAlphaPoints# for a chance to win a share of the $200 token mystery box!
🥇 Top points winner: $100
✨ 5 outstanding posts: $20 each
📸 Pro tips:
Add a caption like “I earned ____ with Alpha. So worth it”
Share your points-earning tips or redemption experience for a better chance to win!
📅 Activity deadline: August 10, 18:00 UTC
Let’s go! See you tonight: https://www.gate.com/announcements/article - Hey fam—did you join yesterday’s [Show Your Alpha Points] event? Still not sure how to post your screenshot? No worries, here’s a super easy guide to help you win your share of the $200 mystery box prize!
📸 posting guide:
1️⃣ Open app and tap your [Avatar] on the homepage
2️⃣ Go to [Alpha Points] in the sidebar
3️⃣ You’ll see your latest points and airdrop status on this page!
👇 Step-by-step images attached—save it for later so you can post anytime!
🎁 Post your screenshot now with #ShowMyAlphaPoints# for a chance to win a share of $200 in prizes!
⚡ Airdrop reminder: Gate Alpha ES airdrop is - Gate Futures Trading Incentive Program is Live! Zero Barries to Share 50,000 ERA
Start trading and earn rewards — the more you trade, the more you earn!
New users enjoy a 20% bonus!
Join now:https://www.gate.com/campaigns/1692?pid=X&ch=NGhnNGTf
Event details: https://www.gate.com/announcements/article/46429 - Hey Square fam! How many Alpha points have you racked up lately?
Did you get your airdrop? We’ve also got extra perks for you on Gate Square!
🎁 Show off your Alpha points gains, and you’ll get a shot at a $200U Mystery Box reward!
🥇 1 user with the highest points screenshot → $100U Mystery Box
✨ Top 5 sharers with quality posts → $20U Mystery Box each
📍【How to Join】
1️⃣ Make a post with the hashtag #ShowMyAlphaPoints#
2️⃣ Share a screenshot of your Alpha points, plus a one-liner: “I earned ____ with Gate Alpha. So worth it!”
👉 Bonus: Share your tips for earning points, redemption experienc - 🎉 The #CandyDrop Futures Challenge is live — join now to share a 6 BTC prize pool!
📢 Post your futures trading experience on Gate Square with the event hashtag — $25 × 20 rewards are waiting!
🎁 $500 in futures trial vouchers up for grabs — 20 standout posts will win!
📅 Event Period: August 1, 2025, 15:00 – August 15, 2025, 19:00 (UTC+8)
👉 Event Link: https://www.gate.com/candy-drop/detail/BTC-98
Dare to trade. Dare to win.
DEA and Calbee participate in the smartphone game "Community Wars" with their promotion featuring "Jagariko" and others.
The Singapore-based game development company Digital Entertainment Asset (DEA) announced on the 5th that it has launched the second collaboration event "SNACK WARS powered by Calbee" with Calbee for its smartphone game "Community Wars".
This project is a game-in marketing collaboration between Calbee and VTubers. Six snack brands each employ a VTuber to form fan communities and compete for popularity within the game. Fans from the winning community can earn more reward points, which can be exchanged for Amazon gift cards or the cryptocurrency DEAPcoin.
KDDI's NFT marketplace "αU market" is also involved in user acquisition strategies and is attracting attention as a new model case for brand utilization in the Web3 gaming market.
In the first round (July 22 - August 4), "Kataage Potato" emerged victorious. In the second round, held from August 5 to 18, the three brands "Jagariko", "Jagabee", and "Pizza Potato" will compete anew. Each brand will be led by different VTubers, and popular voice actors will provide character voices in the game.
"Community Wars" is a new type of tower defense game where players' "support" helps real-world activities of their favorite entities. It operates on the GameFi platform "PlayMining" run by DEA, and it has a mechanism that allows players to exchange Reward Points earned in the game for cryptocurrencies like DEAPcoin (DEP).
DEA is a Web3 entertainment company established in 2018, and "SNACK WARS" has garnered industry attention as a case that embodies a new form of fan engagement through collaboration with food brands.
Strengthening measures to acquire new users
DEA has extended the "Summer Vacation! Start Dash Campaign" for new players until August 11. During this period, 100 new users who start the game will be selected by lottery to receive a 1,000 yen Amazon gift card.
Additionally, the NFT marketplace "αU market" operated by KDDI is currently selling "Flag NFTs" to support the second round of target communities. A special campaign is also being conducted where a total of 56 original merchandise items will be given away to lucky buyers through a lottery.